Job Description

As the UCLA Health Faculty Practice Group (FPG) Program Manager, you'll play a key role in advancing the visibility, reputation, and engagement of the department. Working in close collaboration with FPG leadership, Marketing, and executive teams, you'll develop and lead communication strategies that highlight the innovation, compassion, and excellence driving the UCLA Health FPG.

The Program Manager will also oversee the creation of compelling content, including communication collateral and internal communications that highlight FPG initiatives and achievements. This position serves as a key point of contact for inquiries related to FPG activities and ensures alignment with UCLA Health brand standards and institutional priorities. A key component of this position will include managing public relations activities for UCLA Health's "Medically Speaking" podcast and related media products. The Program Manager will collaborate with the podcast host, producer, and marketing team to maximize visibility, grow audience engagement, and ensure alignment with FPG priorities.

• Develop and execute a comprehensive PR strategy to promote FPG initiatives, achievements, and priorities
• Draft, edit, and distribute communication releases, media advisories, op-eds, and feature articles in collaboration with executive leadership and related departments
• Partner with the podcast host, producer, and marketing team to develop media campaigns that promote podcast episodes, special guests, and series launches
• Create press kits, pitch media coverage, and coordinate earned media opportunities for the podcast
• Leverage social media channels and internal communications to grow podcast audience and engagement
• Track and report podcast-specific key performance indicators (KPIs), including listenership, downloads, and audience sentiment
• Create and maintain messaging documents, FAQs, talking points, and leadership quotes for external and internal use
• Support executive communications, including leadership announcements, speeches, and presentations
• Collaborate with operational teams to highlight initiatives, quality improvement efforts, and community engagement
• Establish and track KPIs to measure PR campaign effectiveness, including media impressions, sentiment analysis, and engagement
• Prepare reports and presentations for FPG executive leadership, Marketing departments, and governance committees
• Provide recommendations based on results to continuously improve PR efforts
• Perform other duties as assigned

• Requires a Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field; Master's degree preferred
• Minimum of five years of experience in public relations, communications, or media relations, preferably in healthcare, academic medicine, or a complex organizational setting
• Experience promoting multimedia content, such as podcasts, video series, or webinars, including media pitching, audience development, and analytics reporting
• Demonstrated success developing and executing marketing campaigns, media relations strategies, and communication plans
• Exceptional writing, editing, and communication skills with ability to translate complex topics into clear, compelling narratives
• Familiarity with social media strategy and analytics platforms
• Experience monitoring and reporting on PR metrics, media coverage, and campaign performance
• Proficiency in Microsoft Office Suite and familiarity with media monitoring tools (e.g., Meltwater, Cision) preferred
• Strong interpersonal skills, diplomacy, and discretion in handling sensitive information
• Ability to manage multiple priorities and deadlines in a fast-paced environment

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