Job Description
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We are seeking a strategic and creative Marketing Communications Manager to lead external communications and brand storytelling for our agricultural inputs business. This role will drive awareness and engagement through digital and traditional channels, with a strong focus on social media, content creation, website management, and promotional support. The ideal candidate will have a deep understanding of the agricultural market and a passion for connecting with growers and channel partners through compelling, value-driven messaging.
Key Responsibilities
- Social Media Management – Develop and execute social media strategies across platforms to build brand awareness, engage audiences, and support product campaigns.
- Content Creation & Storytelling – Create compelling content that communicates product value and brand purpose, including blog posts, grower success stories, product spotlights, and educational materials.
- Website Management – Oversee website content, SEO, and user experience to ensure timely updates and alignment with marketing campaigns.
- Sales Collateral Development – Design and maintain sales tools such as brochures, product sheets, presentations, and digital assets to support the sales team and channel partners.
- Retailer & Channel Partner Collaboration – Partner with retailers and distributors to co-develop marketing materials and campaigns that amplify end-user/grower engagement and drive product adoption.
- Media & Influencer Relations – Cultivate relationships with agricultural media outlets, journalists, and influencers to secure earned media and expand brand reach.
- Video & Visual Content Production – Lead the creation of video content, including product demos, testimonials, and brand storytelling pieces.
- Copywriting & Editorial Oversight – Write and edit persuasive, brand-aligned copy for digital and print channels including email, web, and advertising.
- Promotional Campaign Support – Collaborate with product and sales teams to plan and execute promotional campaigns that drive awareness and sales.
- Sponsorship & Industry Association Engagement – Manage sponsorships and represent the company in industry associations to enhance visibility and thought leadership.
- Brand Management – Ensure consistent brand messaging and visual identity across all external communications. Maintain and update brand guidelines and templates.
- Advertising Management – Plan and manage print and digital advertising campaigns in trade publications and local media. Coordinate ad placements, creative development, and performance tracking.
- Market Research & Competitive Analysis – Monitor industry trends, competitor messaging, and customer feedback to inform communication strategies.
- Campaign Planning & Execution – Develop integrated marketing communication plans that align with product launches and seasonal campaigns.
- Email Marketing – Create and manage outbound email campaigns to growers, retailers, and partners. Segment audiences and optimize content for engagement and conversion.
- Performance Tracking & Reporting – Track KPIs for communication efforts and provide regular reports and insights to stakeholders.
- Agency & Vendor Coordination – Manage relationships with creative agencies, freelance writers, designers, and media buyers. Oversee project timelines, budgets, and deliverables.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 5+ years of experience in marketing communications, preferably in agriculture or B2B industries.
- Strong portfolio of content and campaign work.
- Proficiency in digital marketing tools (e.g., CMS, social media platforms, analytics tools).
- Proficiency with CRM tools including Salesforce.
- Excellent writing, editing, and storytelling skills.
- Experience with video production and graphic design tools is a plus.
- Ability to manage multiple projects and deadlines in a fast-paced environment
Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Marketing
Industries Agricultural Chemical Manufacturing and Agriculture, Construction, Mining Machinery Manufacturing
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Inferred from the description for this job Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Disability insurance
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Job Tags
Full time, Freelance, Seasonal work, Local area, Remote work,