Job Description

• Defines and develops brand strategy for products, product l ines, lines of business, and/ or company-wide campaign s .
• Applies consumer insights and market intelligence to develop approach es to link a brand identity to the company and its products.
• Collaborates with business units, regions, and channels t o understand their market needs; links brand positioning to maximize customer loyalty and connection to the product and company.
• Establishes and executes brand strategies and programs to achieve commercialization, profitability, business growth , and market share objectives.
• Partners with cross-functional teams to lead brand planning efforts; develop s brand personality in conjunction with marketing, product marketing, product management, market research , and marketing communications functions.
• Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
• Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line.
• Conducts competitive product analysis and market research for products’ consumer behavior and professional audience.
• Determines the profitability and viability of new products or product enhancements.
• Develops production and marketing strategies to ensure effective product placement relative to market opportunities; works closely with product development for a specific product, brand, or product area over its entire life cycle.
• Works with other functions to fi nalize product specifications; p rovides advertising with core brand equity.
• Serves as technical adviser by demonstrating products and troubleshooting product issues
• Mentors and trains other team members.
• P erforms p roject management activities that comm ercialize the product, including but not limited to mar k et strategy , packaging , and product to brand .
• Develop s strategic messaging and presentation materials for KOL accounts .
• Collaborates with senior leadership to develop annual strategic plans .
• Conduct s strategic review activities .
• Perform other related duties and projects as business needs require at direction of management.

Education and Experience :

• Minimum (5) years of related experience.
• Minimum three (3) years of management level experience preferred .
• Prior science/technical, medical device, healthcare/dental background preferred .

Pay Range : $100K - $120K/yr

Glidewell Laboratories is the industry leader in dental technology due to our agility, speed, and cutting edge technology. We work in a fast-paced and highly sought-after employee-friendly work environment. Behind all of this success is an amazing group of people who are passionate about bringing innovation to the marketplace, while providing quality and affordability to better the lives of people all over the world. If you share in our passion for teamwork and a vision for excellence, let's talk about a rewarding career at Glidewell!

In addition are the following generous employee benefits: Medical, Dental, Vision, 401K with company match, company-paid life insurance, additional onsite dental services, vacation, holiday, and sick time, employee gym (with fitness classes and meditation room), employee medical/wellness center (with massage therapy and acupuncture), two company subsidized cafes, Internet cafes, employee lounges with big screen TVs, game tables, fun company sponsored events, a diverse work environment with over forty nationalities represented, and much more!

Glidewell Laboratories is an Equal Opportunity Employer and prohibits any kind of unlawful discrimination and harassment. We are committed to the principle of equal employment opportunity for all employees and to provide employees with a work environment free of discrimination and harassment on the basis of race, color, religion, national origin, sex, age, physical or mental disability, veteran status, sexual orientation, gender identity, genetic information, or any other status protected by the statutes, rules, and regulations in the locations where it operates. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please contact us at recruitment@glidewelldental.com. Please indicate the specifics of the assistance needed.

Note to Current employees: Please apply through Employee Transfer Application to complete the transfer request form.

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Job Tags

Holiday work,

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